Showcasing High Impact Work
CLIENT
Evolve Agency is an award-winning collaborative design agency that creates better customer, product, and brand experiences for the world’s biggest brands.
CONTEXT
Create a 1-minute sizzle reel using project assets, found footage, and media coverage to highlight Evolve’s broad range of capabilities and showcase key projects from recent years.
MY ROLE
Creative Director & Motion Designer
APPROACH
01
Gather & Frame
Creative work session with the MESA team to explore key themes of each decade of the organization and align on visual tone.
02
Explore through Animatics
Rooted in the stories shared in the working session, iterate broadly using the event invitation as the design reference to bring the brand system to life.
03
Craft the Sizzle Reel
Finalize typography, color palette, image treatment, and reference designs to guide how the brand identity should be applied.
SIGNATURE SHAPES
push forward.
The design system is grounded in four signature shapes. Each shape represents a unique chapter of Oregon MESA’s history and the organization’s impact on Oregon’s STEM legacy.
01 Spark
(1985-1995)
Inception and new beginnings. Igniting a movement and the catalyst for Oregon's STEM legacy.
02 Momentum
(1995-2005)
Growth, building on potential. Lasting impact on students across Oregon. "Forever a MESA kid."
03 Expansion
(2005-2015)
Scaling from the foundation, up. A nod to the first place trophy Oregon MESA wins at the national competition.
04 Invention
(2015-2025)
Focus, intention, balance. Marking a shift to Human-Centered Design, and empowering students to lead the way.
Curious to learn more?
Jia Lu Ni
All rights reserved.
01 – Lead with curiosity
02 – Collaborate without ego
03 – Embrace complexity
04 – Challenge assumptions
05 – Champion the customer, always