Work Samples
Much of my past work is confidential–please reach out if you would like to discuss additional case studies, process, and deliverables.
SELECTED HIGHLIGHTS
Elevating the Voice of the Member
Member Experience Strategy
A Member Experience Playbook and Toolkit, grounded in qualitative research insights, and developed to embed member empathy into organizational culture.
Exploring the Future of...
Insights, Design, Strategy
Supported a range of needs, working with teams including Innovation, the Nike Sports Research Lab, Consumer Insights, and more.
- Future-state product and service strategy
- Global qualitative consumer research
- Internal tools, workflows, and resources
Rewarding Healthy Habits
Customer Experience Vision
A member-centered vision for a Health and Wellness Program that builds loyalty and improves health outcomes by addressing Social Determinants of Health.
Celebrating
40 Years of Advancing Equity
Brand Identity System
A brand identity system developed through a one-week design sprint for Oregon MESA’s 40th Anniversary Celebration of advancing STEM equity for youth.
Showcasing High Impact Work
Creative Direction and Motion Design
A sizzle reel for Evolve Agency, bringing to life the latest and greatest project highlights across customer, product, and brand experiences.
CAPABILITIES
Workshop Facilitation
Persona Definition
Journey Mapping
Storyboarding
Systems Thinking
Opportunity Mapping
Executive Level Artifacts
Research Approach & Methodology
Qualitative Research & Co-Design
Interview Moderation
Translating Insights to Actionable Strategies
Advocating For the Voice of the Customer
Compelling Insight-Driven Narratives
ID / Service / UX
Creative Direction
Ideation & Sketching
Rapid Prototyping
Product Design
Visual Design
Motion Design
Jia Lu Ni
All rights reserved.
01 – Lead with curiosity
02 – Collaborate without ego
03 – Embrace complexity
04 – Challenge assumptions
05 – Champion the customer, always