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40 Years
of Impact

Brand identity system and brand guidelines for Oregon MESA.


CONTEXT
In preparation for Oregon MESA’s 40th Anniversary Celebration, Evolve collaborated with the team in a one-week design sprint to develop a brand identity system, bringing the selected theme to life: “MESA Through the Decades.”



THE TEAM

 Jia Lu Ni / Associate Creative Director
Carlos Reyes Zgarrick / Designer

MY ROLE

 Creative Workshop Facilitation
Creative Direction
Visual Design
Motion Design

THE CLIENT

Oregon MESA is a non-profit organization dedicated to empowering underserved middle and high school students to succeed in STEM fields and beyond through hands-on learning and education.




Looking back to push forward.
The design system is grounded in four signature shapes. Each shape represents a unique chapter of Oregon MESA’s history and the organization’s impact on Oregon’s STEM legacy.




 01
Spark


  • Inception and new beginnings
  • The catalyst for Oregon's STEM legacy
  • Igniting a movement




02
Momentum


  • Growth, building on potential
  • "Forever a MESA kid"
  • Lasting impact on students across Oregon




03
Expansion


  • Scaling from the foundation, up
  • A nod to the first place trophy Oregon MESA wins at the National MESA competition




04
Invention


  • Focus, intention, balance
  • Marking a shift to Human-Centered Design
  • Empowering students to lead the way




APPROACH



Creative Workshop
For this collaborative working session, we designed simple activities to delve into each decade of MESA’s past to inspire storytelling and design elements.


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From the very beginning, their dedication to understanding our goals and vision was clear, and Jia Lu and Carlos exceeded our expectations with both their creativity and strategic approach. The outputs they produced were not only high-quality, but also deeply aligned with our mission and vision. We are so thankful for this partnership and can't wait for the MESA community to see our new refreshed branding!
– Michela Sottura, Oregon MESA




40th Anniversary Celebration

A joyful evening honoring four decades of building Oregon's STEM legacy and a celebration of the diverse innovators that have marked Oregon's history and changed the face of the field.

See the Event Recap





Jia Lu Ni
Portland, OR
All rights reserved.
ni.jialu@gmail.com
LinkedIn


Guiding Principles
01  – Lead with curiosity
02 – Collaborate without ego
03 – Embrace complexity
04 – Challenge assumptions
05 – Champion the customer, always