Work Samples
Detailed case studies available upon request.
Please reach out if you would like to learn more about approach, process, and deliverables.
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INDEX
Ambetter Health – Member Research & UX Strategy
Oregon MESA – Brand System
Nike – Insight, Strategy, Design
[ COMING SOON ]
The Power of Place
Nike – Motion Storytelling
[ COMING SOON ]
Personas to Life
Simple Bank – CX Tools
Jia Lu Ni
Portland, OR
All rights reserved.
ni.jialu@gmail.com
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Guiding Principles
01 – Lead with curiosity
02 – Collaborate without ego
03 – Embrace complexity
04 – Challenge assumptions
05 – Champion the customer, always