Jia Lu Ni

→ jay-loo, they/them

Jia Lu is a creative director, designer, and researcher who mentors and builds multi-disciplinary teams, shaping a culture of curiosity, experiementation, and collaboration.

With 10+ years of experience leading human-centered design and innovation programs, they have partnered with startups, non-profits, and Fortune 500 companies.

Design
Research

Uncovering the "why" unlocks meaningful decision-making. I have spent hundreds of hours in the field leading research initiatives to identify needs, map journeys, explore opportunities, test ideas, and more.

Product &
Experience Strategy

Embracing complexity and challenging assumptions drives the work forward, aligning the needs of the customer and the business to create intuitive and scalable experiences.

Creative Direction
& Design

Behavioral insight, experience-led thinking, and brand-driven storytelling ground the creative process from ideation to execution, whether I am leading teams or deep in the craft.

CAPABILITIES

Insight

Qualitative Research
Quantitative Research
Tailored Methodology
Interview Moderation
Generative Research and Co-Design
Evaluative Research and Concept Testing
Synthesis and Insight Generation
Insight-Driven Storytelling

Strategy

Customer Definition
Journey Mapping
Opportunity Mapping
Systems Thinking
Experience Strategy
Service Design
Workshop Facilitation
Executive Level Artifacts

Design

Creative Direction
Ideation & Sketching
Rapid Prototyping
Storyboarding
Product Design
User Experience (UX)
Industrial Design
Motion Design

SELECTED HIGHLIGHTS

Featured Work

Detailed case studies are available upon request. Please reach out to learn more about my approach, process, and deliverables.

See All Projects

Rewarding Healthy Habits

Ambetter Health – Member Research & UX Strategy

40 Years of STEM Equity

Oregon MESA – Brand System

Exploring the Future of...

Nike – Insight, Strategy, Design

Say hello.

ni.jialu@gmail.com
LinkedIn

Art & Illustration

My personal creative practice is inspired by experimenting with new styles, tools, and mediums–for fun and for friends.