Jia Lu Ni
→ jay-loo, they/themThey mentor and build multi-disciplinary teams, shaping a culture of curiosity, experimentation, and collaboration.
From startups and non-profits to Fortune 500 companies, I partner with organizations to reimagine complex product and service ecosystems.
INSIGHT-DRIVEN
Design
Research
Uncovering the "why" unlocks meaningful decision-making. I have spent hundreds of hours in the field leading qualitative and co-design research to identify needs, map journeys, explore opportunities, test ideas, and more.
SYSTEMS-FOCUSED
Product &
Experience Strategy
Embracing complexity and challenging assumptions drives the work forward. I thrive in ambiguity, translating customer needs, operational complexity, and business strategy into intuitive and scalable experiences.
HUMAN-CENTERED
Creative Direction
& Design
People are at the core of everything I do. From ideation to execution, my work is grounded in behavioral insight, cultural context, and brand-driven storytelling–always keeping the customer at the center.
CAPABILITIES
Insight
Qualitative Research
Quantitative Research
Tailored Methodology
Interview Moderation
Generative Research and Co-Design
Evaluative Research and Concept Testing
Synthesis and Insight Generation
Insight-Driven Storytelling
Strategy
Customer Definition
Journey Mapping
Opportunity Mapping
Systems Thinking
Experience Strategy
Service Design
Workshop Facilitation
Executive Level Artifacts
Design
Creative Direction
Ideation & Sketching
Rapid Prototyping
Storyboarding
Product Design
User Experience (UX)
Industrial Design
Motion Design
SELECTED HIGHLIGHTS
Detailed case studies available upon request. Please reach out to learn more about my approach, process, and deliverables.