Jia Lu Ni
→ jay-loo, they/themCreative Direction,
Strategy and Design
Jia Lu has 10+ years of agency experience leading design and innovation programs with a human-centered approach. They mentor and build multi-disciplinary teams, shaping a culture of curiosity, experimentation, and collaboration.
APPROACH
Centered
People are at the core of everything I do. Deeply understanding their motivations, expectations, and challenges allows us to design products and services that truly meet their needs.
Driven
Uncovering the "why" unlocks meaningful decision-making. I have spent hundreds of hours in the field leading qualitative research to map journeys, explore opportunities, co-design with users, concept test, and more.
Focused
Embracing complexity and challenging assumptions drive the work forward. I thrive in ambiguity, translating customer needs, operational complexity, and business strategy into intuitive and scalable experiences.
From startups and non-profits to Fortune 500 companies, I partner with organizations to reimagine complex product and service ecosystems across healthcare, wellness, financial services, employee experience, and more.
Jia Lu Ni
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01 – Lead with curiosity
02 – Collaborate without ego
03 – Embrace complexity
04 – Challenge assumptions
05 – Champion the customer, always