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Rewarding Healthy Habits

A member-centered vision for a Loyalty and Rewards Program.


CONTEXT
Through a long-term partnership with Ambetter Health, Evolve worked on a number of member experience vision programs including reimagining their loyalty and rewards program.



THE TEAM

 Jia Lu Ni / Designer and Researcher
Noah DiJulio / Creative Director
Rachel Nyeholt / Art Director
Sam Woostar / Designer

MY ROLE

Qualitative Research
 Concept Development
Insights and Recommendations
UX/UI Design
Illustration
Motion Design

THE CLIENT

Ambetter Health is a health insurance provider, offering affordable Marketplace plans for individuals and families across the United States. The brand is offered by Centene Corporation, a Fortune 22 company with 40 years of experience in the managed care industry.




Empowering people to play an active role in their health and wellness.
The Ambetter My Health Pays program was created to help marketplace individuals and families get rewarded for making healthy decisions. This vision centered on encouraging year-round engagement to build and sustain healthy habits.





Weekly Challenges




    Rewards That Add Up



    Whole Health



    01
    Personal
    Understand what matters most to tailor a program that meets members’ needs and interests, and gets better over time.



    02
    Easy

    Meet members on where they’re at with partnerships with their favorite brands, location-based triggers, and snooze and reminder features.



    03
    Local










    “From the very beginning, their dedication to understanding our goals and vision was clear, and Jia Lu and Carlos exceeded our expectations with both their creativity and strategic approach. The outputs they produced were not only high-quality, but also deeply aligned with our mission and vision. We are so thankful for this partnership and can't wait for the MESA community to see our new refreshed branding!”
    – Michela Sottura, Oregon MESA



    40th Anniversary Gala

    A joyful evening honoring four decades of building Oregon's STEM legacy and a celebration of the diverse innovators that have marked Oregon's history and changed the face of the field.

    After delivering the Brand Identity System to Oregon MESA, their graphic design team built on this foundation to develop an inspiring and cohesive set of assets, from an immersive projected environment to photo backdrops to table placards and every detail in between.  


    See the Event Recap






    PROJECT INDEX
    Rewarding Healthy Habits
    Member Experience Vision Program
    MESA 40th AnniversaryBrand Identity System
    The Future Of...
    Consumer Insights, Strategy, Employee Experience





    Jia Lu Ni
    Portland, OR
    All rights reserved.


     ni.jialu@gmail.com
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