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40 Years
of Impact

Brand identity system and brand guidelines for Oregon MESA.


CONTEXT
In preparation for Oregon MESA’s 40th Anniversary Celebration, we developed a brand identity system through a one-week design sprint to bring the selected theme to life: “MESA Through the Decades.”



THE TEAM

 Jia Lu Ni / Associate Creative Director
Carlos Reyes Zgarrick / Designer

MY ROLE

 Creative Workshop Facilitation
Creative Direction
Visual Design
Motion Design

THE CLIENT

Oregon MESA is a non-profit organization dedicated to empowering underserved middle and high school students to succeed in STEM fields and beyond through hands-on learning and education.





Looking back to push forward.

The design system is grounded in four signature shapes. Each shape represents a unique chapter of Oregon MESA’s history and the organization’s impact on Oregon’s STEM legacy.





 01
Spark

  • 1985-1995: Inception and new beginnings
  • The catalyst for Oregon's STEM legacy
  • Igniting a movement





02
Momentum

  • 1995-2005: Growth, building on potential
  • "Forever a MESA kid"
  • Lasting impact on students across Oregon





03
Expansion

  • 2005-2015: Scaling from the foundation, up
  • A nod to the first place trophy Oregon MESA wins at the National MESA competition





04
Invention

  • 2015-2025: Focus, intention, balance
  • Marking a shift to Human-Centered Design
  • Empowering students to lead the way





“Jia Lu and Carlos exceeded our expectations with both their creativity and strategic approach. The outputs they produced were not only high-quality, but also deeply aligned with our mission and vision.”
– Michela Sottura, Oregon MESA









40th Anniversary Gala
A joyful evening honoring four decades of building Oregon's STEM legacy and a celebration of the diverse innovators that have marked Oregon's history and changed the face of the field.

After delivering the Brand Identity System to Oregon MESA, their graphic design team built on this foundation to develop an inspiring and cohesive set of assets, from an immersive projected environment to photo backdrops to table placards and every detail in between.  


See the Event Recap







PROJECT INDEX
Rewarding Healthy Habits
Member Experience Vision Program
MESA 40th AnniversaryBrand Identity System
The Future Of...
Consumer Insights, Strategy, Employee Experience





Jia Lu Ni
Portland, OR
All rights reserved.


 ni.jialu@gmail.com
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